What are the best ways to use social media? Is the use of social media worth the effort? What’s the best platform to target designers – Twitter, Instagram, Pinterest? The importance of selling and marketing through social media is growing quickly. In fact, according to a recent survey of B2B buyers, 53% of respondents reported that social media plays a role when making a final selection. An article found on HBR.org discussed the best ways for sales and marketing to coordinate their efforts to maximize social selling. See their tips here.

Email is still widely regarded as one of the most effective marketing tools at our disposal. Through research to discover some best practices, we came across this article about winning strategies to get people to open and take action from e-newsletters. It was helpful to us; I thought it might be helpful to you. Read the nine tips here.

BUILDINGS recently surveyed our readers to better understand how they use different media to gain information and how often they use them. It appears readers aren’t moving away from print as quickly as SOME advertisers are. View the infographic, which paints an interesting picture.